Tuesday, October 7, 2014 - 5:16 pm
Mérida, Yucatán, 7 October 2014.-
From Wednesday until October 10, the capital of Yucatan will host the international event LAC Flavors, which will bring together more than 400 local companies as well as Mexico, Latin America and North America, Asia and Europe in addition to the food industry, with the expectation of holding two thousand business meetings.
This afternoon, at a press conference held at the premises of the Ministry of Economic Development (Sefoe), details of the sixth edition of this world-class event, promoted by the Inter-American Development Bank (IDB) were exposed, and federal governments state, plus ProMéxico.
The information event was spearheaded by the directors of Development and Management, Joaquín Mier y Terán Puerto, the Sefoe and Bonding and Business Development of the Ministry of Tourism Promotion (SEFOTUR), Iraq Green Marrufo, commercial advisor IDB Ady Beitler and Southeast regional coordinator ProMéxico, Fernando Torres Parraud.
The latter stressed that the meeting represents a unique opportunity for the business communities and said it would be an ideal space for placing achieve fresh and processed products of agroindustrial sector, such as honey, chili habanero sauces, beverages, citrus and supplies from the sea , among others.
The match will be in a position to selling 140 small and medium enterprises (SMEs) in Latin America, plus other 150 Similar from Mexico and 60 stores, which have the possibility of doing business with about 75 large buying companies from North America, Europe and Asia, Parraud Torres explained.
SMEs will have the opportunity to network with executives of retail chains, supermarkets and distributors interested in transactions, he stressed.
The program of activities to be held in the Great Hall and Izamal Yucatan Hotel Fiesta Americana enclosures, includes four workshops that will address cutting-edge issues in international trade and logistics, as well as a global pantry and digital marketing, business sessions interspersed.
Activities start on Wednesday October 8 at 14:00 and the official opening is scheduled for Thursday, 9.
Torres said Parraud companies already exporting can diversify their markets, while those not yet engaged in this process will receive the necessary assistance to achieve, thanks to that there will be an institutional framework that provides for the presence of tables and brokers 17 representation offices ProMéxico, plus federal and state agencies related to the field and agribusiness.
Meanwhile, Ady Beitler, business advisor IDB and specialist trade and investment, said that in the five previous editions have been specified business for over 35 million dollars and five thousand commercial appointments, so stressed with confidence that this edition will be higher.
He reported that the entrance is open to the public and workshops, starting from Wednesday at 15:00 pm, will be free. Similarly, he noted that Thursday at 11:00 a course on the use of social networks as tools, by specialists of Google and Alibaba, internet giants are offered.
Similarly, on 8 topics "Practical aspects of business internationalization strategy" and "Recent trends in international logistics and packaging" will be addressed by staff from the Universities of Chicago, Booth School of Business, and Oregon State, respectively; in which also include representatives from DHL.
The events of 9 "Latin America, the global pantry" for PepsiCo and IDB, as well as "Digital Marketing for SMEs" will be held, by Google, Alibaba and ConnectAmericas.
LAC Flavors is an initiative of the Trade and Investment Unit (TIU) -Sector Integration and Trade (INT) of the Inter-American Development Bank (IDB), as part of the Mesoamerica Project.
It is the second time that takes place in Mexico and the Federal Executive promoted to host Merida in alignment to its interest in promoting the development of the southern part of the state. Yucatán was the best place suitably qualified for their safety, high level of quality in their conventions and logistics.
The State Government, through the Sefoe, is providing one million 500 thousand pesos to finance logistics processes, transportation, lodging and a dinner reception for the authorities.
In the LAC Flavors 2013 edition, which took place in Nicaragua, he managed to make 624 thousand business meetings between 52 international buyers and 180 suppliers of SMEs in Latin America and the Caribbean.
According to what was reported by buying companies that participated in the previous edition, the focus was on a 60 percent fresh fruits and vegetables, grains, seeds, tubers, roots and honey.
As part of this meeting, the state will receive more visitors from 25 countries as Argentina, Bolivia, Belize, Guatemala, Colombia, Costa Rica, Dominican Republic, Ecuador, Nicaragua, El Salvador, Jamaica and Mexico as well as Paraguay, Peru, Honduras, United States, Uruguay, Germany, Canada, Czech Republic, Lithuania, Brazil, the Netherlands, Austria, Belgium, Sweden, India and Thailand, among others.
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